Growth Strategy

Target Audience

K4 Rally is the first NFT casual racing game in the market, with a special focus on Play To Earn. Existing rally games are focusing on realism and simulation. They are hard to handle. K4 Rally is easy to handle and provides the fun and excitement of rally sports. A perfect new approach in rally sports. Now everyone can race. Our target audience is: Everyone who loves racing 😄 with a special focus on

• P2E Gamer

• Race Gamer

• Rally Sport Fans

• Motorsport Fans

User acquisition strategy

How do we constantly attract new gamer for K4 Rally?

K4 Rally is developed and operated by GAWOONI MetaLabs - the blockchain gaming experts. The game will be marketed worldwide, also in emerging digital markets like Southeast Asia and India.

Games grow fast by online, direct and social media marketing. Here we will invest continuously. In addition we run Affiliate Programs, Influencer Marketing, Community Angels, Reward Systems and more.

K4 Rally also provides various user-oriented profit methods for its user base. Users can set up their own racetracks, races and EARN with starting fees (planned for Q4 2023).

Also, it is important to maintain the existing user base, that is why the platform is planned to be expanded by adding new gameplay opportunities and NFT assets.

NFT marketplaces

There is a huge potential in cooperation with various NFT marketplaces. That will help the platform gain exposure and increase the player base. The players can also list their NFT Rally Cars and other NFT assets on various marketplaces and earn by trading high leveled or rare assets.

Rally Motorport

K4 Rally is already supported by real rally drivers. Real race car designs are already included in the game. We plan to expand this area further and include even more real race drivers in K4 Rally. The game is the perfect platform for the rally motorsport to present itself to a highly interested community and to inspire them for real rallying.

The more real rally drivers we will get into the game the more sponsoring partners will be attracted as rally sport lives from sponsoring.

Unreal Engine / New Game Platforms

K4 Rally can already be played in the web browser as an open beta. The open beta is developed on the Unity Engine. However, we are developing the game right now also on Unreal Engine 5 which will boost the quality and also enable new gaming platforms such as Desktop, Mobile App (Android, iOS) and Game Streaming. Release is planned for Q2 2024.